Social Media Marketing Manager
Type of Job
About the job
The Social Media Marketing Manager is responsible for the following duties:
Perform research on current benchmark trends and audience preferences
Design and implement social media strategy to align with business goals
Create and follow a social media content calendar
Set specific objectives and report on ROI
Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news)
Monitor SEO and web traffic metrics
Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency
Communicate with followers, respond to queries in a timely manner and monitor customer reviews
Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures and blog layout)
Suggest and implement new features to develop brand awareness, like promotions and competitions
Stay up-to-date with current technologies and trends in social media, design tools and applications
Hands on experience in content management
Excellent copywriting skills
Ability to deliver creative content (text, image and video)
Solid knowledge of SEO, keyword research and Google Analytics
Knowledge of online marketing channels
Familiarity with web design
Excellent communication skills
Analytical and multitasking skills
High School diploma; BSc in Marketing, Business or relevant field is a strong advantage
Constantly perform desk-based computer tasks. Frequently sitting.
Occasionally stand/walk, reach/work above shoulders, grasp lightly/fine manipulation, grasp forcefully, use a telephone, sort/file paperwork or parts, lift/carry/push/pull objects that weigh up to 10 pounds.
Rarely twist/bend/stoop/squat, kneel/crawl.
At Bluerose Publishing, we work with our writers every step of the way on their literary journey, helping to bring out the most from their work. From an idea and rough draft, to editing and publication, Bluerose Publishing helps our authors produce high quality, interesting and entertaining books. At Bluerose Publishing, we believe that every author has a story to tell, and that every story deserves to be told.